We have 15+ years of experience in Bar licences consulting

Our solid conviction is that if a business is to be upgraded, it's to be streamlined in a full cycle way!

SHAMSHER SINGH & CO. is a known and trusted name in hospitality consultancy and liaison services. We cater to all Hotels, Resorts, Motels, Restaurants, Bars Microbrewery and Night Clubs. We have completed 15+ years of excellence in consultancy to the hospitality industry for licenses, management, training and placements etc.

The objective of the organization is:

  • To provide high quality professionally trained services.
  • To keep the customers interest foremost in all dealings.
  • To maintain high standards of Integrity.
  • To guarantee customer/client satisfaction.
Our Business

We believe in building long term relationships with the clients and executives alike applying a systematic, innovative and collaborative consulting approach that ensures consistent delivery and satisfaction.

Strict adherence to ethical standard, with complete confidentiality for executives and clients alike.

Our Strengths

We are hardcore Hospitality professionals with strong and long experience and a solid client base with proven track record.

Who We Are



He has Master’s Degree in English, has been serving hospitality sector for the past 35+ years in India and abroad, especially serving Hotel chains like Hyatt and Sheraton. Singh's core competencies include public relations with airline officials, diplomats, industrialists and celebrities, through customer clientele, business promotion strategies and leadership.

He managed The Bristol hotel (a Five Star Deluxe hotel) for a couple of years as the CEO along with the in-house night club Peppers (the largest night club of India 1250 + pax) from year 2012-14.

(Director F&B)

With 27 years of positive experience in hospitality industry. Having an excellent track record of Sheraton in Delhi and in abroad with Oasis by the sea and Jimmy's kitchen. His core competencies include food beverage operations, P/R skills, controls and administrations.


A total of 48 years in the hospitality industry. Competent in food & Beverage, Rooms Division, Marketing, Accounting & Control, Home office Communication and Public Relations through Education and practical experience. He has always been associated with Prime Properties like Oberoi, Sheraton, ITC and Intercontinental Hotels as Vice President (Projects & Operations).He Specializes in F & B Turn Key projects

(Director Business Development)

Yashica has a Bachelor’s degree in Entrepreneurship and Management from Lancaster University. She is responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities. Simultaneously, provides market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas. She also helps develop, coordinate and implement plans designed to increase existing business and capture new opportunities.


Urvashi has completed her bachelor’s degree in architecture from Sushant School of Art and Architecture. She believes designing spaces sensitive to the needs of the inhabitants as the primary foundation of design. She is responsible for designing interior structure for hotels, bars and restaurants. Art, design and architecture in balance can deliver something unique in both its function and experience.

(GM Finance)

Corporate Finance and Taxation Consultant dealing with several multinational & Indian companies including Emaar MGF Land Ltd., Hewitt Associates Pvt Ltd., Iflex, Etisalat. His Services includes VAT/WCT/Entry Tax/Service Tax & Income Tax consultancy on retainer ship basis.